Mr. Huntsman started with nothing and has made himself and his company very properous by following the values he has learned. He is a member of the Church of Jesus Christ of Latter-day Saints and truly lives what he preaches.
The following are the values we need to remember:
1. Lessons from the Sandbox. Everything we need for today's marketplace we learned as kids.
We learned all the values we need to live when we were kids, we just sometimes forget them.
2. Check your moral compass. We know darn well what is right and wrong.
We all know when we are doing something right or wrong. It is something we are born with. We need to remember and use this conscious when we make decisions.
I remember playing as a kid. We included everyone and we didn't dare try to play unfairly. We lived by the rule "It's not whether you win or lose, it's how you play the game." So true.
4. Setting the example. Risk, responsibility, reliability -- the three Rs of leadership.
If we want our children or others to follow these values, we must follow them. I always tried to let my children see me live the gospel, so they would want to live the gospel because they saw how happy it made me.
5. Keep your word.
We must do what we say we are going to do. There was a time when just a handshake meant a binding contract. Make it that way today. Make your word your bond.
6. Pick Advisors Well. Surround yourself with associates who have the courage to say no.
It is always easier to be better when those arround you have the same values as you do. Surround yourself with people who make you want to be better and pull you up not down.
7. Get Mad, Not Even. Revenge is unhealthy and unproductive. Learn to move on.
This one can be hard, but it is never good to dwell so much on what can't be changed or on what someone else has done to you. You become bitter and angry. It occupies your world. You tend to lose everything that is worthwhile while you are trying to bring someone else to your level.
8. Graciousness is next to Godliness. Treat competitors, colleagues, employees and customers with respect.
Use the golden rule. Treat others like you would want to be treated. If you are kind and respectful to others they will be the same the to you. If you are mean, it will come back to bite you in the butt.
9. Your name is on the door. Operate businesses and organizations as if they're family owned.
Treat your employees and those around you like they are family. Would you do certain things to people if they were part of your family.
10. The obligation to give back. Nobody is self-made; return the favors and good fortune.
Donate your time and your money to others. Give to those who don't have as much as you. We are given all that we have from the Lord. He gives us the ability to work and to earn money. Keep what you need and then give of the rest. I know this to be true. I just need to be better at doing it with a willing heart.
Mr. Huntsman states at the end of the book that acceptable moral values are child's play, not rocket science. He is right. We have learned these values and they should be easier to do than we make them. If we are struggling, we should look at where our priorities lie. Are they where they should be and are we living the values they way we know we should?